Visual frameworks  help you to filter information and to put them in relation to each other.


A framework can serve as a visualization of identified relations, tensions and correlations of data points and sort them into a clear and holistic system. Frameworks can take different forms, e.g., it can be a Venn diagram, 2x2 matrix, or an onion diagram. A Venn diagram, for example, can be particularly useful for contrasting the various interests of different stakeholders, or different aspects of the challenge.


  • No specific team roles necessary. Everybody has the same tasks and responsibilities


  • Select a suitable Visual Frameworks template

  • Pens and post its


1. Preparation and Experimentation

1.1 Choose from observations: Choose individual clusters or insights from your observations.

1.2 Illustration: Try to visualize the chosen clusters and insights or put them in relation to each other, experiment with visualizations! Everybody in the team should do this individually first.

2. Sharing and Discussion

2.1 Discussion: Go through all the visualizations that each team member has created. Evaluate which ones provide new insights, show white spots, or new opportunities that you haven’t thought of before.



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