In “Storytelling” you tell your teammates what you’ve learned throughout the (user-) interviews.


After needfinding, you should share the findings of your interviews and observations with your team members . The aim is of this activity is to get everybody on the same level of knowledge; in other words, each team member should be able to “relive” the interview situation and put themselves in the interviewees’ shoes.


  • Moderator or coach is recommended to keep the session efficient.

  • Storyteller: Everybody who has conducted an interview slips into the role of the storyteller once.


  • Interview Documentation

  • Pens and Post-Its


1. Preparation

1.1 Transfer: Transfer the notes from your interview on Post-Its. (One Statement / Observation per Post-It)


1.2 Don’t rephrase: Strictly use the wording of the interviewee. (quotes are more powerful that your interpretation at this point)


1.3 Visualize: Stick the Post-Its on a board together with your photos.

2. Storytelling

2.1 Storytelling: The storyteller recounts the interview while putting the Post Its in chronological order.


2.2 Active Listening: The team members who listen to the story of the interview note their thoughts and reflections on Post-its without interrupting the storyteller. While listening, especially focus on the most surprising findings! What moved the people? What was the context? Which needs underlie their statements?



3. Discussion

3.1 Collect thoughts: After the storyteller has finished, the other team members share their thoughts and reflections and put them on the board


3.2 Discussion: Discuss the findings of the interview with your whole team. In the end everybody should have a comprehensive understanding of the results of all the interviews that were conducted.

3. Discussion

4. Repeat

Repeat the previous three steps for every interview you have conducted

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