S.03 // PERSONA

//WHAT?

A persona is an archetype within a target group that you have interviewed and observed.

//WHY?

The persona will help you empathize fully with the target group and its needs, particularly if you are designing products or services for a specific target group.

//ROLES

  • No specific team roles necessary. Everybody has the same tasks and responsibilities.

//TOOLS / INFRASTRUCTURE

  • Persona template

  • Big board or poster

  • Pens / Markers

PROCESS

1. Brainstorming Questions

1.1 Interviews: Around 5 interviews for each target group that you have defined is a good basis for getting a particular feel for the group. In your team, you can then bring a persona to life.

 

1.2 Draw / Sketch: Draw a person on a large poster / board that every team member can see

2. Session Set-Up

Use the following guidelines to develop the persona:

Personal details:

  • Name, age and marital status

  • Occupation and professional status

  • Personal aims and values

  • My strength, my weaknesses

  • My resolution for the forthcoming year

  • Attitude towards technology

  • My favorite brand

  • My top three phone numbers

 

At home:

  • I use this technology at home

  • This annoys me

  • This motivates me

  • My ritual

  • I am saving up for

 

At work:

  • I use this technology at work

  • This annoys me

  • This motivates me

  • My ritual

The ultimate goal is to create a living person that you can fully understand, complete with all their worries, needs, interests and wishes!

EXAMPLES

MATERIAL

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